Report prepared May 30, 2017

This series consisted of 5 online / webinar format Christian Science lectures given during the months of April and May 2017, designed to appeal to college students in the Bay Area and elsewhere.  Each talk was attended in person by an average of 30 people.  Live webcast / webinar attendees ranged from 159-228 logged in computers per talk.  $100 per talk was spent on Facebook advertising to promote webinar registrations, which reached a total of over 150,000 impressions, resulting in in approximately 2500 clicks to the landing page.  The 2017 Healing 101 replay videos have been viewed, as of May 30, 2017, a total of 10,687 times.

12 Churches & CSOs Supporting this Series

• Christian Science Organization at UC Berkeley
• Christian Science Organization at UC Davis
• Christian Science Organization at Cal Poly San Luis Obispo
• First Church of Christ, Scientist, Orinda
• First Church of Christ, Scientist, Oakland
• Tenth Church of Christ, Scientist, Oakland
• First Church of Christ, Scientist, Pleasant Hill
• First Church of Christ, Scientist, Napa
• First Church of Christ, Scientist, Davis
• Christian Science Society, Point Richmond
• First Church of Christ, Scientist, Menlo Park
• First Church of Christ, Scientist, Carmel

Location

All talks were webcast live.  4 were given at local colleges and universities, and 1 talk was only available via remote webcast.

Assets and Technology

• Lecture Series Website – http://healing101talks.org
• WebinarJam (for hosting live streaming video) – http://webinarjam.com
• Facebook Page (for promoting series) – https://www.facebook.com/Healing101series/
• YouTube for hosting replays – playlist here: https://www.youtube.com/watch?v=JbBt4hvaf54&index=1&list=PLfgCSRbQJ6UDgyYYxqFyZ72lHMx8RGB1F
• Google Analytics for tracking visitors to the website
• Bit.ly for tracking QR code scans in posters and signs – tracking URL: http://bit.ly/1XrY3Iu+
• MailChimp (mail list software) for communicating with interested viewers
• Facebook Advertising
• Printed flyers
• Google Forms for follow-up feedback survey

Healing 101 Website Stats (From May 30, 2016 – May 30, 2017)

Where Are they From?

Audience Overview

Unique Visitors: 4,081
Pageviews: 12,360
New Visitors: 42.9%
Returning Visitors: 57.1%

Demographics

Male: 35%
Female: 65%
Viewers aged 18-24: 4.59%
Viewers aged 25-34: 6.35%
Viewers aged 35-44: 7.73%
Viewers aged 44-54: 12.32%
Viewers aged 55-64: 26.25%
Viewers aged 65+: 42.77%

Target age demographic (18-34) who viewed the site: 10.94%

Mobile or Desktop?

Desktop users: 52.61%
Mobile users: 29.53%
Tablet users: 17.86%

WebinarJam Stats

Janet Hegarty, CSB – “How To Make Change for the Better” Webinar Registrations

Tony Lobl, CS – “Mary Baker Eddy’s Legacy: 150 Years of Practical Spirituality” Webinar Registrations

Josh Niles, CSB – “The Law of Harmony and Christian Science Healing” Webinar Registrations

Tom McElroy, CS – “Spiritual discovery: How you can better the world” Webinar Registrations

Melanie Wahlberg, CS – “Never Alone: How Spiritual Ideas Work in Us” Webinar Registrations

MailChimp Subscribers

During webinar sign-up, registrants were given the opportunity to sign up for the Healing 101 mailing list for future communications.

Total MailChimp email list subscribers as of May 2, 2016: 422
Total MailChimp email list subscribers as of May 30, 2017: 771

QR Code Clicks on Posters and Signs

Total visits to site in 2017 (including test clicks) using the printed QR code included on the printed posters and signs: 15

YouTube Video Views (Live & Replay)

Stats Overview

Subscribers: 357

Facebook Page Stats

Total Page Likes as of May 2, 2016: 179
Total Page Likes as of May 30, 2017: 356

Follow-up Survey Responses (as of May 30, 2017)

• Link to Follow-up Survey Form

Contacts for More Information

Technical Production: Gabriel Serafini / Share the Practice – gserafini@gmail.com (415) 640-5984
Lecture Series Organizer: Anna Lisa Kronman – alkronmancs@gmail.com (925)528-9919

Overview

This series consisted of 5 online / webinar format Christian Science lectures given during the month of April 2016, designed to appeal to college students in the Bay Area and elsewhere.

Churches & CSOs Supporting this Series

First Church of Christ, Scientist, Orinda; First Church of Christ, Scientist, Oakland; Tenth Church of Christ, Scientist, Oakland, First Church of Christ, Scientist, Mountain View; First Church of Christ, Scientist, Menlo Park; First Church of Christ, Scientist, San Luis Obispo; First Church of Christ, Scientist, Hayward; Ninth Church of Christ, Scientist, San Francisco; First Church of Christ, Scientist, Sunnyvale; U.C. Berkeley Christian Science Organization (CSO), Stanford CSO, San Luis Obispo CSO

Timeline

Initial planning began February 1 – March 1, 2016.  Area churches were contacted via email to invite participation in this series.  The beginning landing page website was created and online by March 13 and continues to remain active and available.  The series was designed to try to build momentum and a returning audience by hosting 1 talk each week.

Location

All talks were webcast live.  3 talks were presented live in person at the Pacific School of Religion in Berkeley, CA, in one of their “smart” classrooms.

Assets and Technology

• Lecture Series Website – http://healing101talks.org
• WebinarJam (for hosting live streaming video) – http://webinarjam.com
• Facebook Page (for promoting series) – https://www.facebook.com/Healing-101-Free-4-Week-Lecture-Series-for-Learners-of-All-Ages-1133374173363223/
• YouTube for hosting replays – playlist here: https://www.youtube.com/watch?v=Heum5bTmoPw&list=PLfgCSRbQJ6UDgyYYxqFyZ72lHMx8RGB1F
• Google Analytics for tracking visitors to the website
• Bit.ly for tracking QR code scans in posters and signs – tracking URL: http://bit.ly/1XrY3Iu+
• Eventbrite for in-person free tickets (discontinued after confusion reported after first lecture)
• MailChimp (mail list software) for possible future communication
• Facebook Advertising
• Google Adwords
• Newspaper Advertising
• Printed flyers
• Google Forms for follow-up feedback survey

Healing 101 Website Stats (as of May 2, 2016)

Where Are they From?

Audience Overview

Unique Visitors: 4,028
Pageviews: 8,961
New Visitors: 57.1%
Returning Visitors: 42.9%

Demographics

Male: 37.9%
Female: 62.1%
Viewers aged 18-24: 5.64%
Viewers aged 25-34: 11.64%
Viewers aged 35-44: 10.5%
Viewers aged 44-54: 13.77%
Viewers aged 55-64: 25.61%
Viewers aged 65+: 32.84%

Target age demographic (18-34) who viewed the site: 17.25%

Mobile or Desktop?

Desktop users: 45.19%
Mobile users: 39.43%
Tablet users: 15.38%

WebinarJam Stats

David Hohle Webinar Registrations

Lari Snorek-Yates Webinar Registrations

Christie Hanzlik Webinar Registrations

Chet Manchester Webinar Registrations

MailChimp Subscribers

During webinar sign-up, registrants were given the opportunity to sign up for the Healing 101 mailing list for future communications.

Total MailChimp email list subscribers: 422

QR Code Clicks on Posters and Signs

Total visits to site (including test clicks) using the printed QR code included on the printed posters and signs: 28

YouTube Video Views (Live & Replay)

Stats Overview

Top Videos

Facebook Page Stats

Total Page Likes: 179

Feedback

“Thank you very, very much. We will treasure this series of lectures and will get back to them as often as needed. They are a cup of fresh water. Since we live in northern Ontario and cannot attend any lecture in person, this effort from the Christian Science community is very valuable. Thank you again.“ — Thomas von Cardinal

“Thank you very much Christie, for this wonderful talk. And our gratitude to Healing 101 Lecture series for making it possible. I used to always want to attend lectures when I saw them announced on the Sentinel, but never was able to because we live in a very rural area. And now, thanks to technology -the so called magic of technology, but it is the reality of technology- I am able to attend these conferences.“ — Teresa Contreras Granguillhome

“This looks like an amazing series and I am looking forward to listening in.” — Diane Rose

“I definitely want to share this with my friends.” — Truth Johnston

“Remarkable! A perfect 101 on Healing” — Christie

“Wonderful ideas! Thank you!” — Gail

“Thank you, it was fabulous. So much food for thought!!” — Robin

Follow-up Survey

• Link to Follow-up Survey Form
• Follow-up Survey Summary of Responses

Contacts for More Information

Technical Production: Gabriel Serafini / Share the Practice – gserafini@gmail.com (415) 640-5984
Lecture Series Organizer: Anna Lisa Kronman – alkronmancs@gmail.com (925)528-9919