2017 Healing 101 Recap and Stats

2017 Series Overview

Report prepared May 30, 2017

This series consisted of 5 online / webinar format Christian Science lectures given during the months of April and May 2017, designed to appeal to college students in the Bay Area and elsewhere. Each talk was attended in person by an average of 30 people. Live webcast / webinar attendees ranged from 159-228 logged in computers per talk. $100 per talk was spent on Facebook advertising to promote webinar registrations, which reached a total of over 150,000 impressions, resulting in in approximately 2500 clicks to the landing page. The 2017 Healing 101 replay videos have been viewed, as of May 30, 2017, a total of 10,687 times.

12 Churches & CSOs Supporting this Series

Christian Science Organization at UC Berkeley

Christian Science Organization at UC Davis

Christian Science Organization at Cal Poly San Luis Obispo

First Church of Christ, Scientist, Orinda

First Church of Christ, Scientist, Oakland

Tenth Church of Christ, Scientist, Oakland

First Church of Christ, Scientist, Pleasant Hill

First Church of Christ, Scientist, Napa

First Church of Christ, Scientist, Davis

Christian Science Society, Point Richmond

First Church of Christ, Scientist, Menlo Park

First Church of Christ, Scientist, Carmel

Location

All talks were webcast live. 4 were given at local colleges and universities, and 1 talk was only available via remote webcast.

Assets and Technology

Lecture Series Website – https://healing101talks.org

WebinarJam (for hosting live streaming video) – http://webinarjam.com

Facebook Page (for promoting series) – https://www.facebook.com/Healing101series/

YouTube for hosting replays – playlist here: https://www.youtube.com/watch?v=JbBt4hvaf54&index=1&list=PLfgCSRbQJ6UDgyYYxqFyZ72lHMx8RGB1F

Google Analytics for tracking visitors to the website

Bit.ly for tracking QR code scans in posters and signs – tracking URL: http://bit.ly/1XrY3Iu+

MailChimp (mail list software) for communicating with interested viewers

Facebook Advertising

Printed flyers

Google Forms for follow-up feedback survey

Healing 101 Website Stats (From May 30, 2016 – May 30, 2017)

Where Are they From?

Audience Overview

Unique Visitors: 4,081
Pageviews: 12,360
New Visitors: 42.9%
Returning Visitors: 57.1%

Audience Overview for https://healing101talks.org (May 30, 2016 – May 30, 2017)

Demographics

Male: 35%
Female: 65%
Viewers aged 18-24: 4.59%
Viewers aged 25-34: 6.35%
Viewers aged 35-44: 7.73%
Viewers aged 44-54: 12.32%
Viewers aged 55-64: 26.25%
Viewers aged 65+: 42.77%

Target age demographic (18-34) who viewed the site: 10.94%

Visitors Demographics Overview for https://healing101talks.org (May 30, 2016 – May 30, 2017)

Mobile or Desktop?

Desktop users: 52.61%
Mobile users: 29.53%
Tablet users: 17.86%

Mobile vs. Desktop Overview for https://healing101talks.org (May 30, 2016 – May 30, 2017)

WebinarJam Stats

Janet Hegarty, CSB – “How To Make Change for the Better” Webinar Registrations

Tony Lobl, CS – “Mary Baker Eddy’s Legacy: 150 Years of Practical Spirituality” Webinar Registrations

Josh Niles, CSB – “The Law of Harmony and Christian Science Healing” Webinar Registrations

Tom McElroy, CS – “Spiritual discovery: How you can better the world” Webinar Registrations

Melanie Wahlberg, CS – “Never Alone: How Spiritual Ideas Work in Us” Webinar Registrations

MailChimp Subscribers

During webinar sign-up, registrants were given the opportunity to sign up for the Healing 101 mailing list for future communications.

Total MailChimp email list subscribers as of May 2, 2016: 422
Total MailChimp email list subscribers as of May 30, 2017: 771

QR Code Clicks on Posters and Signs

Total visits to site in 2017 (including test clicks) using the printed QR code included on the printed posters and signs: 15

YouTube Video Views (Live & Replay)

Stats Overview

Subscribers: 357

Facebook Page Stats

Total Page Likes as of May 2, 2016: 179
Total Page Likes as of May 30, 2017: 356

Follow-up Survey Responses (as of May 30, 2017)

Link to Follow-up Survey Form

Contacts for More Information

Technical Production: Gabriel Serafini / Share the Practice – gserafini@gmail.com (415) 640-5984
Lecture Series Organizer: Anna Lisa Kronman – alkronmancs@gmail.com (925)528-9919