2016 Healing 101 Lecture Series Recap and Stats

Report prepared May 2, 2016

Overview

This series consisted of 5 online / webinar format Christian Science lectures given during the month of April 2016, designed to appeal to college students in the Bay Area and elsewhere.

Churches & CSOs Supporting this Series

First Church of Christ, Scientist, Orinda; First Church of Christ, Scientist, Oakland; Tenth Church of Christ, Scientist, Oakland, First Church of Christ, Scientist, Mountain View; First Church of Christ, Scientist, Menlo Park; First Church of Christ, Scientist, San Luis Obispo; First Church of Christ, Scientist, Hayward; Ninth Church of Christ, Scientist, San Francisco; First Church of Christ, Scientist, Sunnyvale; U.C. Berkeley Christian Science Organization (CSO), Stanford CSO, San Luis Obispo CSO

Timeline

Initial planning began February 1 – March 1, 2016. Area churches were contacted via email to invite participation in this series. The beginning landing page website was created and online by March 13 and continues to remain active and available. The series was designed to try to build momentum and a returning audience by hosting 1 talk each week.

Location

All talks were webcast live. 3 talks were presented live in person at the Pacific School of Religion in Berkeley, CA, in one of their “smart” classrooms.

Assets and Technology

Lecture Series Website – https://healing101talks.org

WebinarJam (for hosting live streaming video) – http://webinarjam.com

Facebook Page (for promoting series) – https://www.facebook.com/Healing-101-Free-4-Week-Lecture-Series-for-Learners-of-All-Ages-1133374173363223/

YouTube for hosting replays – playlist here: https://www.youtube.com/watch?v=Heum5bTmoPw&list=PLfgCSRbQJ6UDgyYYxqFyZ72lHMx8RGB1F

Google Analytics for tracking visitors to the website

Bit.ly for tracking QR code scans in posters and signs – tracking URL: http://bit.ly/1XrY3Iu+

Eventbrite for in-person free tickets (discontinued after confusion reported after first lecture)

MailChimp (mail list software) for possible future communication

Facebook Advertising

Google Adwords

Newspaper Advertising

Printed flyers

Google Forms for follow-up feedback survey

Healing 101 Website Stats (as of May 2, 2016)

Where Are they From?

Audience Overview

Unique Visitors: 4,028
Pageviews: 8,961
New Visitors: 57.1%
Returning Visitors: 42.9%

Audience Overview for https://healing101talks.org (March 12 – May 2, 2015)

Demographics

Male: 37.9%
Female: 62.1%
Viewers aged 18-24: 5.64%
Viewers aged 25-34: 11.64%
Viewers aged 35-44: 10.5%
Viewers aged 44-54: 13.77%
Viewers aged 55-64: 25.61%
Viewers aged 65+: 32.84%

Target age demographic (18-34) who viewed the site: 17.25%

Visitors Demographics Overview for https://healing101talks.org (March 12 – May 2, 2015)

Mobile or Desktop?

Desktop users: 45.19%
Mobile users: 39.43%
Tablet users: 15.38%

Mobile vs. Desktop Overview for https://healing101talks.org (March 12 – May 2, 2015)

WebinarJam Stats

David Hohle Webinar Registrations

Lari Snorek-Yates Webinar Registrations

Christie Hanzlik Webinar Registrations

Chet Manchester Webinar Registrations

MailChimp Subscribers

During webinar sign-up, registrants were given the opportunity to sign up for the Healing 101 mailing list for future communications.

Total MailChimp email list subscribers: 422

QR Code Clicks on Posters and Signs

Total visits to site (including test clicks) using the printed QR code included on the printed posters and signs: 28

YouTube Video Views (Live & Replay)

Stats Overview

Top Videos

Each video is shown twice in this list — one is the live streamed video and the other is the edited / higher quality version for replay.

Facebook Page Stats

Total Page Likes: 179

Feedback

“Thank you very, very much. We will treasure this series of lectures and will get back to them as often as needed. They are a cup of fresh water. Since we live in northern Ontario and cannot attend any lecture in person, this effort from the Christian Science community is very valuable. Thank you again.“ — Thomas von Cardinal

“Thank you very much Christie, for this wonderful talk. And our gratitude to Healing 101 Lecture series for making it possible. I used to always want to attend lectures when I saw them announced on the Sentinel, but never was able to because we live in a very rural area. And now, thanks to technology -the so called magic of technology, but it is the reality of technology- I am able to attend these conferences.“ — Teresa Contreras Granguillhome

“This looks like an amazing series and I am looking forward to listening in.” — Diane Rose

“I definitely want to share this with my friends.” — Truth Johnston

“Remarkable! A perfect 101 on Healing” — Christie

“Wonderful ideas! Thank you!” — Gail

“Thank you, it was fabulous. So much food for thought!!” — Robin

Follow-up Survey

Link to Follow-up Survey Form

Follow-up Survey Summary of Responses

Contacts for More Information

Technical Production: Gabriel Serafini / Share the Practice – gserafini@gmail.com (415) 640-5984
Lecture Series Organizer: Anna Lisa Kronman – alkronmancs@gmail.com (925)528-9919