Report prepared May 2, 2016
Overview
This series consisted of 5 online / webinar format Christian Science lectures given during the month of April 2016, designed to appeal to college students in the Bay Area and elsewhere.
Churches & CSOs Supporting this Series
First Church of Christ, Scientist, Orinda; First Church of Christ, Scientist, Oakland; Tenth Church of Christ, Scientist, Oakland, First Church of Christ, Scientist, Mountain View; First Church of Christ, Scientist, Menlo Park; First Church of Christ, Scientist, San Luis Obispo; First Church of Christ, Scientist, Hayward; Ninth Church of Christ, Scientist, San Francisco; First Church of Christ, Scientist, Sunnyvale; U.C. Berkeley Christian Science Organization (CSO), Stanford CSO, San Luis Obispo CSO
Timeline
Initial planning began February 1 – March 1, 2016. Area churches were contacted via email to invite participation in this series. The beginning landing page website was created and online by March 13 and continues to remain active and available. The series was designed to try to build momentum and a returning audience by hosting 1 talk each week.
Location
All talks were webcast live. 3 talks were presented live in person at the Pacific School of Religion in Berkeley, CA, in one of their “smart” classrooms.
Assets and Technology
- Lecture Series Website – https://healing101talks.org
- WebinarJam (for hosting live streaming video) – http://webinarjam.com
- Facebook Page (for promoting series) – https://www.facebook.com/Healing-101-Free-4-Week-Lecture-Series-for-Learners-of-All-Ages-1133374173363223/
- YouTube for hosting replays – playlist here: https://www.youtube.com/watch?v=Heum5bTmoPw&list=PLfgCSRbQJ6UDgyYYxqFyZ72lHMx8RGB1F
- Google Analytics for tracking visitors to the website
- Bit.ly for tracking QR code scans in posters and signs – tracking URL: http://bit.ly/1XrY3Iu+
- Eventbrite for in-person free tickets (discontinued after confusion reported after first lecture)
- MailChimp (mail list software) for possible future communication
- Facebook Advertising
- Google Adwords
- Newspaper Advertising
- Printed flyers
- Google Forms for follow-up feedback survey
Healing 101 Website Stats (as of May 2, 2016)
Where Are they From?
Audience Overview
Unique Visitors: 4,028
Pageviews: 8,961
New Visitors: 57.1%
Returning Visitors: 42.9%
Demographics
Male: 37.9%
Female: 62.1%
Viewers aged 18-24: 5.64%
Viewers aged 25-34: 11.64%
Viewers aged 35-44: 10.5%
Viewers aged 44-54: 13.77%
Viewers aged 55-64: 25.61%
Viewers aged 65+: 32.84%
Target age demographic (18-34) who viewed the site: 17.25%
Mobile or Desktop?
Desktop users: 45.19%
Mobile users: 39.43%
Tablet users: 15.38%
WebinarJam Stats
David Hohle Webinar Registrations
Lari Snorek-Yates Webinar Registrations
Christie Hanzlik Webinar Registrations
Chet Manchester Webinar Registrations
MailChimp Subscribers
During webinar sign-up, registrants were given the opportunity to sign up for the Healing 101 mailing list for future communications.
Total MailChimp email list subscribers: 422
QR Code Clicks on Posters and Signs
Total visits to site (including test clicks) using the printed QR code included on the printed posters and signs: 28
YouTube Video Views (Live & Replay)
Stats Overview
Top Videos
Facebook Page Stats
Total Page Likes: 179
Feedback
“Thank you very, very much. We will treasure this series of lectures and will get back to them as often as needed. They are a cup of fresh water. Since we live in northern Ontario and cannot attend any lecture in person, this effort from the Christian Science community is very valuable. Thank you again.“ — Thomas von Cardinal
“Thank you very much Christie, for this wonderful talk. And our gratitude to Healing 101 Lecture series for making it possible. I used to always want to attend lectures when I saw them announced on the Sentinel, but never was able to because we live in a very rural area. And now, thanks to technology -the so called magic of technology, but it is the reality of technology- I am able to attend these conferences.“ — Teresa Contreras Granguillhome
“This looks like an amazing series and I am looking forward to listening in.” — Diane Rose
“I definitely want to share this with my friends.” — Truth Johnston
“Remarkable! A perfect 101 on Healing” — Christie
“Wonderful ideas! Thank you!” — Gail
“Thank you, it was fabulous. So much food for thought!!” — Robin
Follow-up Survey
Contacts for More Information
Technical Production: Gabriel Serafini / Share the Practice – gserafini@gmail.com (415) 640-5984
Lecture Series Organizer: Anna Lisa Kronman – alkronmancs@gmail.com (925)528-9919
